The Asset Browser provides access from your desktop to design content on the World Wide Web. From within 3ds Max Design you can browse the Internet for texture samples and product models. This includes bitmap textures (BMP, JPG, GIF, TIF, and TGA) and geometry files (MAX, 3DS, and so on).
Left: Dragging geometry into the scene
Right: Dragging a bitmap onto the geometry
You can also use the Asset Browser to browse thumbnail displays of bitmap textures and geometry files on your hard disk or shared network drives. Then you can either view them or drag and drop them into your scene or into valid map buttons or slots.
You can drag and drop most graphic images that are embedded in a Web page into your scene. The exception is images or regions of a Web page that are tagged as hyperlinks or other HTML controls (such as when a bitmap is tagged as a button).